Another_Space gym came to me to create the visual identity and establish the brand of a new charity, Cycle For Your Cycle. Cycle For Your Cycle raise awareness of PCOS and support those suffering with the condition by bringing women together for informative events and spinning sessions. Another_Space wanted the identity to be feminine, conveying a power and strength through a delicate visual. I wanted to design something that subtly reflected the shape of the female reproductive system, but constructed in a way that demonstrated the importance of women coming together to support one another. The faces in the logo are not symmetrical and each flower used was selected for its symbolic meaning. The ovaries are not symmetrical either, and the different clusters of flowers show the beauty and normality of that. I am proud of the feedback I have received for this piece of work and thrilled it has given confidence to women going through a hard phase of their lives.