As Experience Consultant for the Protect the Arctic initiative, I collaborated with the UX team to transform environmental information into meaningful action through strategic digital engagement. I advised on creating emotionally resonant user journeys that connected visitors to the urgent reality of Arctic conservation while providing clear, achievable pathways to involvement.
My guidance helped structure complex climate data into compelling narratives that educated visitors while motivating them to participate in conservation efforts. I developed a framework for progressive engagement that met users at various commitment levels—from casual browsers to dedicated activists—ensuring everyone found appropriate ways to contribute. By enhancing the connection between information and action, my consultation helped increase visitor conversion to meaningful advocacy participation.